About
I'm Gina, a marketing strategist and systems builder with 7+ years of experience building programs from scratch.
My background spans B2B SaaS, enterprise lifecycle communications and automated workflows, and freelance marketing ops for growing small businesses. I've worked across financial services, government contracting, and consumer brands. You'll get the same systems thinking regardless of category.
I work best with lean, ambitious teams who need someone who thinks strategically and executes without the overhead of an agency.
I'm continuously learning: design, tools, emerging channels, because I value outcomes, not output.
Based in Scottsdale, AZ.
Services
Services are designed with simplicity and effectiveness in mind. I offer a range of solutions tailored to meet your needs.
Marketing Operations and Systems
Workflow Design
Tool Selection
Implementation Support
Email Marketing and Automation
End-to-End Email Program Management:
Strategy
Design
Build
Copy
Performance
Go-To-Market Strategy
Launch Planning
Sequencing
For New Products, Offers, Markets
Content Strategy
Editorial Systems
Content Frameworks
Creative Assets and Design
Emails
Social Graphics
Web Assets
Designing Success